Once someone signs up with Schemer, that user can also view a host of activities planned by their friends on Google+. You might be able to tick off things you have done among them.
Local and Social
I guess the idea behind Schemer is to help people discover new activities they want to do. For instance if I was visiting a particular city, I might be served up city specific activities which I could find interesting. Schemer is also neatly wrapped with Google+, adding another reason to get on Google’s social network.
Google might also be trying to create something like Foursquare, which is also a location based social network. With Schemer, Google might also be able to aggregate local data for its search results, which it is not exactly really good at currently. At some stage we can probably expect Schemer to be integrated with Google+ profiles and relevant Mobile apps.
Facebook has recently bought Gowalla, another location-based social network. That would make it a competitor to Google’s Schemer somewhere down the line.
Currently Schemer is in beta stage on invite only basis. To get into the queue visit their website and add your email id for getting an invite.