Wednesday, September 14, 2011

The Fundamentals of Search Engine Optimization

Search Engine Optimization (SEO) is a very important part of every blog and website. Every blogger try to improve the SEO of the blog to gain good amount of traffic from the search engines. Having a nice SEO also helps to achieve good in various rankings like Page Rank etc.

But if you do not know much about SEO then here is a nice SEO infographic to provide you info about it. This SEO infographic is also helpful for ll those bloggers trying to have a nice SEO for their blog. Have a look at this

Search Engine Optimization - Stats & Facts (Infographic)

[Via: Geeky Stuffs]

What do you as a fledgling website owner or admin actually know about making your site successful? How is it that a successful site manages to get so much traffic? Is it the product or the mere premise of the site, or could it be another aspect that you just don’t quite understand? What is this acronym “SEO” that you keep seeing bandied about everywhere and how do you get a piece of the action for yourself?

Well just to set the tone let’s get it over and done with and silence that white elephant in the room that nobody’s talking about. SEO stands for search engine optimization. If you are new to SEO and find it a complex and daunting topic to wrap your head around, then consider yourself to have started your journey and be on the path of the righteous. 

The first thing to understand is the medium you are working with and how to hook into it to make your website ultimately successful. Start by thinking of the internet as a massive library full of content for readers to discover. Of course in such a huge information resource you will need a way to index and find information just like in any traditional library. The building and maintenance of this index is a job that has been assigned to the “bots” and “crawlers” commissioned by the major search engines like Google and Yahoo. These little critters continuously scour the internet and systematically categorize your website, plus rank its’ relevance and power.

So how is it that you can use this in your favour? How do you get these creepy crawlies working for you so that your website ranks well and attracts internet traffic? Basically you need to ensure that you lay out your content on the web in a distributed and well defined fashion. Without delving into the subject of where to post too much, I will say that you should aim to post on your own site, article directories and blogs. The point I want to make though is that when you post your content, you need to describe it, tag it and backlink it to your site to ensure that you get the most mileage possible and the best rankings from the crawlers.

So how do you actually go about achieving the above? Firstly when you publish content you need to make sure that it has a heading relevant to the subject matter. Next if there is a field to describe the content in greater detail, make sure that you elaborate with keyword rich text. This will not only get the attention of your audience but also that of the crawlers. When posting on or away from your own site you will also want to use the “tagging” field to tap into the various niches that relate to your content or website. If it is a dating site then throw in some combinations like; online dating, singles dating, dating advice and so on.

Lastly you must learn how to add html keyword anchors throughout your content. This will involve you plugging your strategically chosen site relevant keywords through links. These links will take your audience through to your website when clicked. Always be careful not to seed these links too early in your article content as this is frowned upon by the crawlers. Try to stay away from planting any in the first three or four paragraphs to get the best possible ranking outcomes.

With the above advice you essentially now have the basic information that you need to get out there and start making your site a total success. Never forget that it takes time and dedication but rest assured that you will see the difference and get your results.

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