The Google +1 What, How, Where and Who?: All you want to know about the +1 Strategy of Google

What is Google +1?

Google +1 is yet another attempt to make Google more social. It’s Google’s version of the Facebook “likes”, a simple feature that’s very powerful because it’s part of a social network. Google will show +1 buttons next to all search results and ads, while encouraging other sites to include the buttons. All +1′s are public and they’re tied to Google Profiles.

The goal is to use this data to personalize search results and ads by recommending sites +1′d by your friends. Google Social Search already does this, but there’s no support for Facebook likes, so Google had to come up with a substitute.

It’s a simple way to Like Google search results?

When you’re signed into your Google account, every Google search result will now have a +1 icon next to it (right now you have to activate in Google Experimental). If you find the search result useful or just enjoy the linked site, you hit the +1 icon. Google says by +1-ing a result you’re giving it a recommendation, a stamp of approval. More +1′s on a result means the site is more interesting.

Is it Social?

Yes, it is definitely social. You can see what your friends +1′d which ideally lends more credence to a particular search result. Since Google displays so many sites, these little +1′s will help you sift out the crappy ones (if you didn’t banish them already). Imagine if your best friend found a link interesting and +1′d it. When you stumble upon that in the future, you’re probably going to click it.

Is it a new Social Network?

It is not a social network. When the Google +1 project first started (as Google Me), it was billed to be Google’s Facebook killer. Clearly, it’s not. The +1 system works more like Likes in Facebook or Diggs in Digg, meaning to say it’s a bare bones simple way to show that you like something. That’s good! Google became the king of search because it was simple. +1 is simple.

Will it help Google to target better ads?

Yes, definitely. You can also +1 ad’s, which combined with the data of your usual +1s of search results, will let Google learn more about you and better target their ads. It’s sort of like data research masked as a feature, like when Google offered free Google 411s to improve their voice recognition software, Google +1 improves their ad delivery system.

Google isn’t done with +1 yet. They’ve learned from previous mistakes in Google Buzz and Google Wave where they dug a grave for those products by overhyping them. This time, by starting small with a simple +1 icon only available on Google search results, they can quietly go about their business and slowly add to it (like +1-ing directly from a website, from Chrome, from apps etc.).

Will it change the way we you Google?

Definitely not, Google +1 is another sign that Google wants to evolve into a more social search engine. All those +1′s they keep track of will not only help Google make their searches better, but also make them more relevant to your social circle. As the Internet gets clotted in cobwebs, having friends personally +1 the best sites keeps Google from falling too far behind Facebook and Twitter in social sharing.

 This  +1  is a small button that will reside next to each and every Google Search result. If you like the result, you click the +1 button and it gets shared with your social circle — and the public (more on that in a bit).

The button also works on the ads that appear in Google Search. If you like those and think they can be useful to friends, you can also hit the button there to highlight them. That may sound like something no one would ever do, but the implementation is actually pretty smart. You see, since the pages that are linked to in Google ads also appear in Google’s regular index, if a page has ever been +1′d as a regular result, it will also show up as +1′d in the ad.

But let’s take a step back for a second. Google +1 is an extension of what Google has been doing for a while with Social Search, Google’s Matt Cutts tells us. In their most recent update to that feature, results were surfaced and highlighted when someone in your social circle shared something on a social network like Twitter or Buzz. “People really like this aspect of social search,” Cutts says.

At the same time, the current social mechanisms require some work to be useful — you have to explicitly share a link somewhere. You might not want to do that with every link you like. And that’s where the +1 button comes in, it’s a simple way to indicate you like a page and think it might be useful to others. Again, basically a “like” button.

Cutts wants to be very clear that this +1 data is public. While a big aspect of +1 is sharing results with your social graph (which is still sort of confusing given that Google isn’t an actual social network, so it’s Gmail chat contacts, Reader and Buzz friends, etc) , it is also about using that data in aggregate to highlight better results for everyone. For example, on a result that has been +1′d, you’ll see if any of your friends have +1′d it (in a similar way to the current Social Search look with people’s tiny profile icons under the result itself). But you’ll also see that X number of other people that aren’t in your social circle +1′d it as well.

Google+ updates

How can I keep up to date with Google+ changes?

To preview the latest updates to the Google+ platform, subscribe to the Google+ Platform Preview group. New features will be enabled on your account and announced to this group. To receive updates specifically about the +1 button, please subscribe to the Google Publisher Buttons Announce Group

The +1 button and search results

How does +1 affect search results?

+1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. The +1 button appears on Google search, on websites, and on ads. For example, you might see a +1 button for a Google search result, Google ad, or next to an article you're reading on your favorite news site.

Adding the +1 button to pages on your own site lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results. In addition, a user's +1's appear on the +1 tab of their Google Profile. While +1’s are always public, users can choose to make the +1 tab visible or invisible on their profile.

When a signed-in Google user is searching, your Google search result snippet may be annotated with the names of the user's connections who've +1'd your page. If none of a user's connections has +1'd your page, your snippet may display the aggregate number of +1's your page has received.

Does +1 affect my site's performance in search?

Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1's from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1's, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality.

Does +1 affect how Google crawls my site?

When you add the +1 button to a page, Google assumes that you want that page to be publicly available and visible in Google Search results. As a result, we may fetch and show that page even if it is disallowed in robots.txt.

How will the +1 button affect my traffic?

Personalized annotations next to your page in search results may increase your site's visibility and make your site's snippet more compelling, which may in turn increase the odds that users will click through to your page.

To view how +1 affects your search traffic, you can use the +1 Metrics tool in Webmaster Tools. Available metrics include:

·   Search impact: See the pages on your site that received the most impressions with a +1 annotation, and see how +1 annotations impact click through rate (CTR).

·         Activity: See the total number of +1's received by pages on your site.

·     Audience: See aggregated information about people who have +1'd your pages, including the total number of unique users, their location, and their age and gender.

How does the +1 button affect my ads?

The +1 button itself will appear next to your headline on search ads. Personalized annotations will appear beneath your Display URL. For example, Maria +1's a page selling a neat laptop holder on a website. When a search ad with that same URL appears, her friend Sam might see the ad with the note "Maria and 28 other people +1'd this."

Who sees +1?

Who can see the +1 button in Google Search?

The +1 button shows up for signed-in Google users of using a modern browser.

What's an annotation?

Because people trust their friends’ recommendations, personalized annotations display the faces of friends and social connections who have already +1’d a piece of content.

Google tries to display +1’s to people (specifically those in the user’s social connections) who would find them most useful. We hope that by making these recommendations more discoverable, users will be even more engaged with your site.

Annotations can appear in a couple of ways.

·     When a user hovers over the +1 button on a page, we’ll display an annotation showing the faces of friends who have +1’d that page. You don’t need to do anything to make this happen.

·       You can also add inline annotations that appear next to the +1 button on your page. To enable these, you’ll need to update the +1 button code.

Who can see annotations from +1 buttons?

Everybody can see aggregate annotations. Signed-in users also see personalized annotations from:

·         People in your Google+ circles

·         People who have you in a circle in Google+.

·         People in your Gmail (or Google Talk) chat list.

·         People in your My Contacts group in Google Contacts.

·         People you're following in Google Reader and Google Buzz.

Are +1's public?

Yes, Google may show personalized annotations to any signed-in user who has a social connection to a +1. However, any Google user can choose whether or not to display their +1's on their Google profile.

Adding the +1 button to a site

How do I add the +1 button to my site?

Just grab a snippet of code.

Where should I put the +1 button on my pages?

You know your page and your users best, so we recommend putting the button wherever you think it will be the most effective. Above the fold, near the title of the page, and close to sharing links is often a good location. It can also be effective to place the +1 button at both the end and the beginning of an article or story.

+1 is a public action, so you should add the button only to public, crawlable pages on your site. Once you add the button, Google may crawl or recrawl the page, and store the page title and other content, in response to a +1 button impression or click.

Can I place multiple buttons on a single page that all +1 different URLs?

Yes, but you'll need to edit the button code. Use the href attribute to specify the target URL. For example, if your home page has a module linking to your blog, and you want to add a +1 button to that module, edit the value of the href attribute to point to your blog's URL, like this:

What languages is the +1 button available in?

The +1 button and annotations are available in 40 languages.

How often will Google crawl my +1'd pages?

+1 is a public action, so you should add the button only to public, crawlable pages on your site. Once you add the button, Google may crawl or recrawl the page, and store the page title and other content, in response to a +1 button impression or click.

How does +1 work with Buzz? Do we still need the Google Buzz button?

Buzz buttons are used for starting conversations about interesting web content ("Hey guys, what do you think about this news story?"). +1 buttons recommend web content to people in the context of search results ("Peng +1’d this page"), and +1's from social connections can help improve the relevance of the results you see in Google Search. You can use the +1 button, or the Buzz button, or both—pick what’s right for your content.

Some of my users get a security warning when they view pages with the +1 button. How do I get rid of this?

The +1 button code requires a script from Google's servers. You can include this script using either http:// or https://, like this:

If your web page uses https://, some browsers and verification tools will show an error when any assets on the page are called via http://. If your site serves pages via https://, make sure that the +1 button code on those pages also uses https://. (In fact, it's fine to use https:// in the button code for all pages, even if they are only served via http://.)

Sharing

How can I enable sharing from the +1 button?

You don’t need to do anything to enable sharing to Google+ from the +1 buttons on your site. We've updated the +1 button code so that users with a Google+ account can share your content on Google+ just by clicking the +1 button and then clicking Share on Google+.

Users can add comments, pick the right circles, and share to the Stream on Google+, starting new conversations about your content.

Note: When someone shares your content to Google+, we'll display the URL of your page in the post. If your page isn't yet public, make sure to share it with only a limited number of people. Otherwise, your staging server URL will be visible on Google+.

Can I customize the site description that appears when a user shares my content?

Google attempts to find the most useful and descriptive +snippet to display. If you have marked up your content rich snippets using the  schema.org vocabulary, Google+ will use the name, image, and description properties from the generic  Thingtype.

Alternatively, Google+ (though not Google Web Search) can use Open Graph metadata to create the +snippet. It can also use the contents of title and meta description tags.

Is sharing private?

+1 is a public action, so Google may show personalized annotations to any signed-in user who has a social connection to a +1. However, any Google user can choose whether or not to display their +1's on their Google Profile. Additionally, users can directly control who they share your content with by specifying circles. As a result, the +1 is a public action, but sharing to Google+ is controlled by the user.

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The Fundamentals of Search Engine Optimization

Search Engine Optimization (SEO) is a very important part of every blog and website. Every blogger try to improve the SEO of the blog to gain good amount of traffic from the search engines. Having a nice SEO also helps to achieve good in various rankings like Page Rank etc.


But if you do not know much about SEO then here is a nice SEO infographic to provide you info about it. This SEO infographic is also helpful for ll those bloggers trying to have a nice SEO for their blog. Have a look at this



[Via: Geeky Stuffs]

What do you as a fledgling website owner or admin actually know about making your site successful? How is it that a successful site manages to get so much traffic? Is it the product or the mere premise of the site, or could it be another aspect that you just don’t quite understand? What is this acronym “SEO” that you keep seeing bandied about everywhere and how do you get a piece of the action for yourself?

Well just to set the tone let’s get it over and done with and silence that white elephant in the room that nobody’s talking about. SEO stands for search engine optimization. If you are new to SEO and find it a complex and daunting topic to wrap your head around, then consider yourself to have started your journey and be on the path of the righteous. 

The first thing to understand is the medium you are working with and how to hook into it to make your website ultimately successful. Start by thinking of the internet as a massive library full of content for readers to discover. Of course in such a huge information resource you will need a way to index and find information just like in any traditional library. The building and maintenance of this index is a job that has been assigned to the “bots” and “crawlers” commissioned by the major search engines like Google and Yahoo. These little critters continuously scour the internet and systematically categorize your website, plus rank its’ relevance and power.

So how is it that you can use this in your favour? How do you get these creepy crawlies working for you so that your website ranks well and attracts internet traffic? Basically you need to ensure that you lay out your content on the web in a distributed and well defined fashion. Without delving into the subject of where to post too much, I will say that you should aim to post on your own site, article directories and blogs. The point I want to make though is that when you post your content, you need to describe it, tag it and backlink it to your site to ensure that you get the most mileage possible and the best rankings from the crawlers.

So how do you actually go about achieving the above? Firstly when you publish content you need to make sure that it has a heading relevant to the subject matter. Next if there is a field to describe the content in greater detail, make sure that you elaborate with keyword rich text. This will not only get the attention of your audience but also that of the crawlers. When posting on or away from your own site you will also want to use the “tagging” field to tap into the various niches that relate to your content or website. If it is a dating site then throw in some combinations like; online dating, singles dating, dating advice and so on.

Lastly you must learn how to add html keyword anchors throughout your content. This will involve you plugging your strategically chosen site relevant keywords through links. These links will take your audience through to your website when clicked. Always be careful not to seed these links too early in your article content as this is frowned upon by the crawlers. Try to stay away from planting any in the first three or four paragraphs to get the best possible ranking outcomes.

With the above advice you essentially now have the basic information that you need to get out there and start making your site a total success. Never forget that it takes time and dedication but rest assured that you will see the difference and get your results.

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100 Ways to Increase Your Website Traffic

Traffic is the currency of the web. The more traffic your website has, the easier it will be to achieve your objective, be it to make money, to spread your ideas, to connect with other people or anything else.
That is why we decided to create a compilation with 100 ways you can use to increase your website traffic.



Apply some (or most) of them and we are sure your numbers will go up!

Blogs

1. Add a blog to your website. If your website is static (e.g., a corporate site or an online store), consider adding a blog to it, where you'll write new content regularly. This will give your visitors a reason to come back, and your search engine traffic will increase too. If you need a blog software, check out WordPress (it is free and easy to use).

2. Leave comments on other blogs. Develop the habit of visiting blogs inside your niche and leaving comments on them. You can include a link to your website on each comment, and some visitors will certainly come through those links. You can use Alltop to find blogs in any niche.

3. Write guest posts. Most blogs accept guest posts. That is, they allow you to write a post for them, and usually the post carries an author byline with a link to your website. Simply send your article to the blog owner and ask whether or not he wants to publish it as a guest post.

4. Sponsor blog contests. Another common practice around the blogosphere are contests. You can sponsor one by donating products or money, and the blogger will link to your website from the contest page.

5. Join a blog carnival. Blog carnivals are online events where bloggers get together to write about one specific topic. The host of the carnival will them write a round-up post linking to all the participant entries, and participants usually link to each others' entries as well. You can organize one with your friends, or browse for existing ones at BlogCarnival.com.


6. Network, network, network. Ever heard the saying "it is not about what you know, but who you know"? It applies to promoting a website as well. If you become a friend with a blogger or website owner, he will be much more likely to link to your website and send traffic your way. A good way to achieve this is to link to other bloggers first and to establish a relationship via email.

Subscribers

7. Publish an RSS feed. Once you publish an RSS feed your visitors will be able to subscribe to your website using an RSS reader. After that whenever you publish new content they will receive it automatically, which is a great way to keep these visitors engaged with your content and visiting your website regularly.

8. Use Feedburner. If you want to get the most out of your RSS feed you should sign-up for a Feedburner account. It is completely free, and you'll get a wide range of features, including statistics about your subscribers, customization options and so on. Feedburner will also make your RSS feed compatible with most browsers and RSS readers, so you won't lose any subscribers due to technical problems.

9. Offer email subscriptions. Many Internet users still don't use RSS, so offering an email subscription to your content is a must. Fortunately it is very easy to do this once you have a Feedburner account. You just need to activate this feature under "Publicize," and then copy and paste the subscription link on your website.


10. Create an email newsletter. You can take your email subscription option one step further and create an email newsletter. This will give you more control regarding the messages you send to your subscribers. For example, you could create an auto-responder sequence, sending specific messages at specific time intervals to your new subscribers. You'll need an email marketing software to manage your newsletter, and you can use Aweber for that (it is a paid solution).

Content is King

11. Break a news story. If your website is the first to talk about a news story it will receive many links from other sites who will cover it as well, and your traffic will increase as a result.

12. Write a controversial article. If you manage to write something controversial, people will talk about and link to your article, either because they agree with you or, most likely, because they disagree. The result will be a lot of traffic.

13. Write a "Top 10″ list. Internet users love "Top 10″ lists, because they are easy to digest and contain useful stuff (i.e., 10 resources, 10 tips, and so on).

14. Write a "Top 100″ list. If "Top 10″ lists are good for traffic generation, "Top 100″ ones are great. This article is an example. People will bookmark and share your "Top 100″ list naturally because of the value it packs together.

15. Write a "Definitive guide" to something. People love to learn new things, especially if such things will solve some of their problems. Make sure to make your guide as complete as possible, and visitors will flock to read it.

16. Publish an interview. This strategy works even better if the interviewee has a blog or website, as he might link to the interview and send his readers to your site.

17. Leverage holidays and seasonal events. You can drastically increase your traffic if you publish content related to big holidays and seasonal events. Examples include Christmas, elections, Olympic games, the World Cup and so on.

Linkbaits

19. Create a quiz. People love quizzes, and if you create an interesting one your traffic might increase as visitors both take the quiz and share the results with their friends. You can use ProProfs.com to create your quiz.

19. Create a ranking of people. For example, publish a ranking with the "50 Hottest Female Entrepreneurs." Such rankings tend to get a lot of traffic because it plays with people's ego.

20. Create a ranking of websites. A similar strategy is to create a ranking of websites, say the "25 Best Weight Loss Blogs." The owners of the sites mentioned are likely to link to your article (especially if you contact them to let them know about it, thus sending your traffic.

21. Publish a funny image. At the end of the day, people just want to have a good laugh. Publishing a funny image is a good way to help them with that, and it might increase your traffic at the same time. Want some inspiration?

Check the Pics section on Reddit.


22. Create an infographic. If you are creative and like to research, then you should try creating infographics, as they tend to attract many links and traffic. Here is a tutorial that will help you to create one.

Freebies

23. Release an eBook. This is one of the most efficient ways to generate traffic. Simply write a compelling eBook, and then release it on your website. Include a direct download link, and email bloggers and webmasters in your niche to let them know about it. The better the information in your eBook, the more people will share and recommend it, and the more traffic you'll gain.

24. Create a free CSS template. CSS templates are very popular around the web, and if you submit yours to CSS directories many people will end up using it. Include a footer link to your website and you'll surely get some traffic.

25. Create a free WordPress theme. You can also transform your CSS template into a WordPress theme (or create a new theme from scratch). WordPress is used by millions of users, and many people will download your theme if you submit it to directories (including the Official Themes Directory).

26. Release a cheat sheet. Cheat sheets are very popular on the web, and if you create one you'll certainly see a bump in the number of website visits. If you want to see some examples, check this article listing 25 useful cheat sheets for web developers.

27. Create web design resources. The web design community is one of the most active online, and creating resources for them is a good way to increase your traffic. Examples include icon sets, fonts, textures, Photoshop brushes and the like.

Contests

28. Launch a retweet contest. You can launch a contest where people need to retweet the contest page in order to get an entry to the random draw. The prize can be either money or products and services from your sponsors. Depending on the size of your prize the retweets could go viral after a while.

29. Launch a comment contest. An alternative contest format is to ask people to leave a comment on your contest post in order to get an entry. This will increase your traffic because your RSS and email subscribers will need to visit your website to leave a comment, and it will stimulate them to comment on your posts more often.

30. Launch a review contest. If you want to increase your search rankings you could launch a contest where people need to write about the content in order to get an entry. The links you'll get will send you both Google juice and new visitors. Keep in mind that you need a good prize to motivate people to write about your contest though.

31. Launch a voting contest. You basically need to create a contest where the winner will be picked with a voting session. Suppose you have a fitness website. You could invite your readers to submit their best fitness tip, and then a voting session would decide which tip gets the prize. This would motivate participants to link to the voting session and to encourage their friends to visit your website and vote.


32. Launch a traffic contest. If traffic is what you want, why not be direct about it? You can launch a contest where people need to send traffic to one particular page inside your website. It could be the contest page (for a viral effect) or a resource page (e.g., a page where you give away an ebook). After the established time frame (e.g., 2 weeks, 1 month or anything else), you'll simply need to check your web analytics to see which websites sent you more visitors, and then award the prizes.

Multimedia

33 Experiment with video. As you probably heard, video is huge on the web right now. If you are not experimenting with it yet, you should. If you want to do something simple, just record yourself talking in front of the web cam (obviously what you are talking about should be interesting to your visitors, as opposed to some general rambling).

34. Create screencasts. A very efficient way to create compelling videos is to record your computer screen while you perform some task. For instance, you could use it teach other people how to use the computer or how to do things on the Internet. You can use a free software called CamStudio to create your screencasts.

35. Submit your videos to multiple sites. Once you have your videos ready to go, you should spread them on as many video websites as possible, and not just on YouTube. Luckily there is a site that can help you do that without spending too much time at it. It is called TubeMogul.com, and it automates much of the submission process for you.

36. Launch a podcast. This could be a good traffic generator for one main reason: there isn't much competition out there as far as podcasts go. In other words, as long as you put some effort into it, your podcast could become the leader inside your niche quite fast. All you need is a USB microphone to start recording.


37. Release audio interviews. We already mentioned that interviews are good for traffic. Apart from text interviews, however, you can also release audio interviews. Skype makes it really easy to record one. You'll just need to use a software to record your Skype conversation. PowerGramo has a free version that works well.

Social Bookmarking Sites

38. Get people to stumble your articles. If you have friends using Stumble Upon, ask them to stumble your best articles. This should get the ball rolling, and if other Stumble Upon users like your content it might receive a lot of traffic from it.

39. Try to reach Digg's front page. Reaching Digg's front page is quite difficult, but it is worth a try, because once you manage it you'll receive tens of thousands of visitors. You should start by becoming an active Digg user, trying to make as many friends as possible and to understand the kind of content that works there. Once you have these two things, get a friend to submit one of your best stories, and get your network of contacts to vote on it.

40. Submit your content to Reddit. If you fail to get success with Digg, try Reddit. It works in a similar way, but it is smaller and has a more friendly community, so your content might do better there. Funny stuff, technology and politics are topics particularly suitable for the site.

41. Get your visitors to bookmark your articles on Delicious. If you publish many how-to articles and tutorials, Delicious could be a good traffic generator for your website. Simply add a Delicious icon below your articles, try to get some friends to bookmark your articles as soon as they get published. If you get enough bookmarks in a short period of time your article might get promoted to Delicious front page.

42. Include social bookmarking icons on your site. You can increase the number of votes and bookmarks you'll get by including social bookmarking icons on your site. You can use this generator to create the icons automatically and paste the code on your website.

43. Try niche social bookmarking sites. The four social bookmarking sites mentioned above are the largest ones on the web, but there is also a wide range of smaller, niche focused bookmarking sites that can send you some traffic. Here is a list with 83 of them. Simply join the ones related to your niche and check how much traffic they can send you.

Social Networks

44. Create a profile on most social networks. When you create a profile on a social network, you are usually able to include the URL of your website. Guess what? This is a link building opportunity, and it might increase your traffic (both because of the visitors you'll get and because of the link juice). Mashable has a list with over 350 social networks, so use that to get started.

45. Start using Facebook. If you want to generate social media traffic, you must have a presence on Facebook. The very least you should do is to create an account there and network with as many people as possible. After you'll be able to generate traffic by posting links to your website on your Facebook stream.

46. Create a Facebook fan page. Another great way to leverage Facebook is to create a Fan page. This is basically a page dedicated to your website, where your visitors can become fans, leave comments and so on. Here is a tutorial to help you create your first Fan page.

47. Include a Facebook "Like" button on your site. Facebook recently introduced the "Like" button, which you can embed on your site to let your users share your content through their Facebook accounts. Getting the button is just a matter of copying and pasting some lines of code. Here is the page where you can get it.

48. Start using Twitter. Another must have social network is Twitter. You can create an account for yourself, or one for your website directly, where you'll post updates with links to your recent posts and related content from around the web.

 49. Include a Tweetmeme button on your site. By including a Tweetmeme button on your website you'll allow your visitors to retweet your posts and pages with a single click, which can increase the traffic you'll receive from Twitter.


50. Explore niche social networks. You problably won't get as much traffic from niche social networks as you will from Facebook and Twitter. But you should still give them a shot, because the traffic will be much more targeted. Here is a list with 233 social networks divided by niche.

Website Optimization

51. Customize your 404 error page. Whether you like it or not people will get 404 errors on your website. Maybe they will misspell your URLs, maybe someone will link to an inexistent page inside your website, and so on. If you use a normal 404 error page, visitors will simply move on to another website. If you customize your 404 error page to include some useful links, however, you'll channel these visitors to other parts of your site, thus increasing your traffic.

52. Interlink your pages. This strategy will increase your traffic in two ways. First of all it will allow your visitors to explore your website more easily, increasing the number of pages views per visit. Secondly, it will also improve your search rankings because your link juice will be distributed among all pages of your website.

53. Highlight your most popular content. People like to know "what is hot" when they are visiting a website. You can increase the number of page views you'll get per visitor if you highlight your popular content and encourage them to read it. The easiest way to achieve this is to create a "Popular Articles" section on your sidebar.

54. Test your website in different browsers. If web users can't visualize your website properly they'll just move on to another site. That is why you need to make sure that your site works fine on the most popular browsers. There is an online service called Browsershots.org that can help you with that, and it is completely free.

55. Speed up your website. There are many research papers confirming that most Internet users will only wait a couple of seconds for a web page to load. If it doesn't, they will close it and move to another website. On top of that search engines also use the loading speed as a ranking factor, so the faster your site loads, the higher your search rankings. The first thing you should do to improve your loading speed is to remove unnecessary elements from your site and to reduce the size of your images. You can use the Firebug extension for Firefox to perform a more detailed analysis of your loading speed.

 56. Serve cached pages. A very efficient way to improve the loading speed of your pages is to serve cached versions to your visitors. This will also reduce the load on your web server, and make your site more responsive. WordPress users can install a plugin called WP Super Cache to achieve this.

57. Get a decent hosting plan. No matter how much your optimize your website, however, it will still load slowly if your hosting plan is mediocre to begin with. That is why you should stay away from free and cheap web hosts. Investment $10 per month to get a quality hosting plan is a must.

Search Engine Optimization

58. Create unique content. If you want to receive search engine traffic and only had time to work on one thing, you should work on creating unique content for your website. This is what Google and company values most. The more unique content you have, and the more frequently you publish new stuff, the better.

59. Build backlinks. The second most important thing you can do to improve your search rankings and receive organic traffic is to build backlinks. That is, you need to have as many websites linking to you as possible. The higher the quality and relevancy of these links, the better. If you have a tech blog, for example, getting a link from TechCrunch or some other authoritative tech site would do wonders to your SEO.

60. Perform keyword research. Search engines work around keywords, and if you understand the keywords that people use you can tailor your content to match that. For example, the term "funny pictures" is 15 times more searched than the term "funny images," so you probably should use that in a post title . You can use the Google AdWords Keyword Tool to discover the search volume of any keyword.

61. Optimize your title tags. The title tag is the title of your pages. It goes inside the <title></title> tags in the header of your HTML code, and it is displayed on top of the browser when visiting your page. This is a very important on-page SEO factor. You should make sure that you have a unique title tag on each page of your site, and that your main keywords are present there. WordPress users can install the All in One SEO Pack plugin to achieve this automatically.

62. Build an HTML sitemap. An HTML sitemap is basically a page inside your website linking to all other pages (and preferably being linked from all other pages too). The HTML sitemap helps search engines to crawl and index your website, thus increasing your search rankings.

63 Use images. Most webmasters forget that Google has a feature called "Image search," which is quite popular. This means that by using images inside your pages you can increase the amount of search engine traffic you get. Just make sure to optimize the name of your images with relevant keywords, and always include an ALT and a TITLE attribute in your image tags. You can use the sxc.hu website to find thousands of royalty free images to use on your website.

 64. Translate your content. Depending on the topic of your website, translating your pages into other languages could multiply your search engine traffic. In order to achieve this you need a plugin that will get your translated pages indexed by search engines. WordPress users can use one called Global Translator.

 

Mobile

65. Create a mobile version of your website. As more and more users start accessing the web through mobile devices, it becomes important to have a version of your website that works perfectly these new platforms. If you are using WordPress you can install a plugin called WPTouch to create a mobile version automatically.


66. Create an iPhone app for your website. iPhone is arguable the most popular smartphone around, and most of its users rely heavily on apps to consume their content. If you create an iPhone app to display the content of your website you could both get new readers and allow your current ones to read your stuff on their iPhones. There is an open source project that will help you do this for free.

67. Create an Android app for your website. Google's mobile operating system, called Android, is quickly catching up, so you could create a website app for it as well. You'll need some coding knowledge for this though.

Online Forums

68. Join online forums and put a link to your website in your signature. Regardless of the topic of your website, you'll certainly find dozens of related online forums to join. Most of them allow you to put a link in your signature, and you can use that to send visitors to your own website. If you need help to find online forums, check Big-Boards.com, as they have a database of thousands of forums divided by categories.

69. Link to your articles from post threads. Apart from putting a link to your website in your signature, you can also link to your articles when writing forum posts. For example, if you just wrote a post that is useful to other forum members, you could start a thread letting them know about it, and asking for feedback. Just make sure to do this when your article is relevant, else you might get flagged as a spammer.

70. Join the Craigslist forums. If you browse on Craigslist (the most popular classifieds site on the web) you'll notice that inside each city there is a "Discussion forums" section. You can write posts there, and include links to your website whenever relevant to the discussion.

71. Consider adding a Forum to your site. Once your website reach a critical mass of users (i.e., 5,000 daily unique visitors or more) you could consider adding a Forum to it. This will give your visitors a place to ask questions and contribute content, while increasing your traffic. phpBB is a reliable and free Forum software you can use.

Content Hubs

72. Create "lenses" on Squidoo. Each "lens" on Squidoo is an overview page about a specific topic. Creating lenses is free, and you can include any kind of information on them, including links to your own website.

73. Create a "hub" on HubPages. A very similar site is called HubPages. You can create "hubs" about specific topics, and include links to your website there. Just make sure to read the site guidelines, to make sure your hubs will be published.

74. Answer to questions on Yahoo! Answers. Spend some time browsing the questions on Yahoo! Answers, and whenever you come across one related to the topic of your site, answer it. You can include a link to your website as an additional resource, or to a specific article inside your site that answers the question too.

75. Answer to questions on LinkedIn. LinkedIn Answers is another platform where you can answer to questions from other users and include a link to your own website or articles. Keep in mind that topics gravitate around career and business here.

Old School

76. Submit your site to web directories. The amount of traffic you'll get from this tactic depends on the quality of the web directories that will accept you. If you submit to hundreds of them, however, the traffic might build up. Here is a list with hundreds of web directories, organized by Google PageRank.

77. Submit your blog to blog directories. If you have a blog, you can also submit to blog directories (i.e., web directories that only list blogs). This article lists 50 of them to get you started.

78. Submit content to article directories. Article marketing is a very common and effective way to increase your traffic. You basically need to submit your articles to article directories. Virtually all of them allow you to include a link back to your site, and that is how your traffic will increase.

Here is a list with the 50 most popular article directories on the web.

79. Exchange links. The practice of exchanging links is as old as the web, but that is so because it works. You just need to be careful to only exchange links with sites that have unique content and are relevant to your visitors (else Google might get upset).

80. Use ad swaps. A similar strategy is to use ad swaps. That is, you use your unused ad space to promote the website of your partner, and he does the same with his unused ad space. The ad itself could be anything, from a banner spot to an email message to your newsletter.

81. Distribute a press release. Creating and distributing a press release can still send some traffic to your website, especially if you have something new in your segment. You can pay companies like PRWeb to do most of the work for you, or you can submit the press release manually (here is a list with 50 sites you can submit to).


82. Include your website's URL in your email signature. Email is the most used communication channel these days, and as such you should use it to let your contacts know about your website.

Paid Methods

83. Google AdWords. Pay-per-click advertising is one of the most efficient ways to buy traffic for your website, and Google AdWords is the largest ad network for that on the web. Creating an account is free, and then you'll need to bid on keywords. Depending on your niche it is possible to buy clicks for as low as some pennies.

84. Facebook ads. The best alternative to Google AdWords is the Facebook Ads platform. You'll be able to pay both per click and per 1,000 impressions, and you can also target very specific demographics, to make sure the visitors will be interested in your content.

85. StumbleUpon ads. If your content performs well on social media you could try StumbleUpon ads. Your website (or a specific page inside it) will basically be displayed to StumbleUpon users, with a cost of $0.05 per view. If many users vote positively on your content you'll also receive some free traffic.

86. Reddit sponsored links. Another social bookmarking site where you can buy ads on is Reddit. You'll basically create a sponsored link that will be featured on the homepage, and Reddit users will be able to vote it up or down.

87. Purchase banner ads directly. Virtually any website owner is willing to sell banner ads. If you find a website that is closely related to yours, therefore, you could contacts the owner asking how much he would charge for a banner ad. The return on the investment might be high here, because the visitors that will come will be likely to stick around and become loyal readers of your site.

88. Purchase banner ads through networks. There are ad networks that might also help you purchase banner ads, paying a flat monthly fee. BuySellAds.com is a large one with a really big inventory of websites.

89. Purchase sponsored reviews. Sometimes sponsored reviews work better for traffic generation, because your website will be featured inside a post (i.e., it will be exposed directly to the readers of the other site). If you want to buy a sponsored review you could either contact the website owner directly, or browse through the marketplace of sites like SponsoredReviews.com (make sure the sponsored links will have the nofollow attribute, else Google might get pissed).

Offline Methods

90. Tell your friends and family about your website. These folks are certainly going to be interested in checking your website out, and if you put new content there frequently, they might keep coming back.

91. Tell your co-workers about your website. This is another group of people that will be interested in visiting your website at least one. If the content of your website is somewhat related to your work this strategy will work even better.

92. Include your website's URL in your business card. If you give business cards away frequently, consider including your website's URL there. Professional contacts might be interested in visiting it after all.

93. Print your website's URL in some T-shirts. It is very easy and cheap to get custom T-shirts these days (just Google it), so getting some with your website's URL could be a nice way to spread the word about it.

94. Create stickers with your website's URL and spread them around. If you really want to go guerilla, get some stickers with your website's URL and spread them around. Cars, windows, computers, you name it!

95. Put an ad at a local newspaper. Depending on the niche of your website, getting an ad on a local newspaper could be a good investment. For example, if you have a blog about local news or events an ad on the local newspaper could definitely bring you some new readers.

Out of the box Methods

96. Come up with an April Fools' prank. The first of April is a very lively day on the Internet, where many companies and webmasters come up with funny pranks. If you come up with a funny or interesting one other website owners might link to your, sending you traffic. You can check TechCrunch's summary of the 2010 pranks for inspiration.

97. Set your website as the homepage on any computer you use. If you apply this tactic consistently it might actually bring good results. For instance, you could set your website as the homepage of all computers in your school, work, libraries and so on.

98. Navigate to your website on computer stores. This might not bring you a lot of traffic, but it sure is a funny tactic. Whenever you go to a store with computers being showcased, open the web browser and navigate to your website, so that people passing by will see it.


99. List your website for sale. Even if you are not planning to sell it, that is. The interested buyers will visit your website to check it out, and that is how you'll increase your traffic. If you list your site on popular marketplaces, like Flippa.com, you might actually get thousand of visitors (and possible some good offers!).





 100. Fake a hacker attack. The community of bloggers and webmasters gets in turmoil every time a website or blog gets hacked. If you fake such an attack (i.e., by putting a weird message in your homepage) you'll certainly receive many backlinks and a bump in traffic. People might get pissed if they find out it was a prank, though.

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