Strategy crossroadsWhat is your Web 5.0 strategy?The future is already here . . . [it’s]just not evenly distributed (WilliamGibson).In this column, I look at the unevenpresent and the past to frame how theworldwide web (WWW) will evolveand influence corporate strategy. Ibelieve the WWW and internetapplications are evolving through fivedistinct stages to transformbusinesses. Each transition demandscritically different strategic responsesfrom companies.Web 1.0: the basic publishing andtransaction mediumThe early WWW was a very limitedmedium. It was...
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